I feel like passion is also a sweet spot, it's like we have an opportunity to realise something we just know that all of us will benefit from - which is the point of anything useful, so that's the most important aim, I feel, like asking the question - how is this going to be a step in the right direction for the better for all? Imagine if everything we did inched towards that aim and we all did it, pretty amazing possibilities.
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Definitely amazing possibilities. I think passion and purpose are intertwined. There is so much value in understanding the purpose of anything you do. Either as an individual, or as part of a team. Not just in business but in life. If we understand the why then the how makes more sense. ... Like going on a diet. Are you doing it to lose weight or to be healthy? What does healthy really mean? If you can answer all that then you are more likely to set appropriate goals and succeed.
That 6 i's process I linked to in your post puts purpose at the centre of the process - that's what makes me really like that particular methodology.
Thanks for the resteem too!