Minions rock! :)
The Galaxy S7 was truly the first phone that Samsung made which looked appealing for me. One of the reasons I stuck with Apple was the beauty of their products. Now they break a looot and it's a shame to have a beautiful phone with so rotten insides.
I like the 'war' because it gives me, the consumer, the best product :)
I think we'll see a couple more brands step in, ones that can truly innovate and go over both Samsung and Apple which are now bogged down by all this fame they need to level at. Expecting a new player to come from China in the next years tbh ;)