Back in the days, was a known TV Show called "Big Brother", when few guys and girls were gathered into one house, filmed 24/7 and showed on TV.
Also as i know people were hacked through their webcam devices to be stalked 24/7 while others decide to go live through underground websites for money.
This project will be a method of legalize this "trend" somehow, but for sure will be a future or simple, a future.
If in this moment you ask yourself "What family X does now?" or "What my friend X does?" and you give them a call to see what they does, in the future you will access their webcam to see them live on their house :)
Mark my words!