Google said that for the first time in France, mobile requests have exceeded those on computers. However the average time of loading pages is still long.
"This is a turning point in the face of the increasing evolution of consumer usage and today we are saying how brands and their agencies need to integrate mobile into their communication strategies," says Jalil Chikhi. Industry Director at Google. Yesterday was indeed important in the sense that French Internet users have made more search queries on their mobile devices than on desktop computers.
"The" mobile moment "for all business sectors in France is an opportunity to re-emphasize the importance of mobile, and to advise the industry to seize this opportunity, especially in terms of speed," continues he. Because in this area, publishers still have a lot of work to do to accelerate the average page loading time.
In a new study, Google shows that in France this average time is 8.8 seconds, which puts us in 7th position, just above the European average.
Finally, the speed of the mobile site varies according to the sector of activity as can be seen:
