Their attention to detail is like no other. Unmatched. Unparalleled
Everything they release feels just right when you carry it and use it, this is not by coincidence — they design their products that way.
As Steve Jobs said: Design is not just what a product looks like, it’s how it works.
Here are examples of this in action:
#1: A “breathing” sleep light
Apple has a patent dating back to 2002 for a "Breathing Status LED Indicator."
The patent describes a "blinking effect of the sleep-mode indicator [that] mimics the rhythm of breathing which is psychologically appealing."
#2: Smart fan that listens
When engaging the voice dictation feature on newer Mac laptops, Apple automatically slows the internal fan speed to better hear your voice.
#3: Watch the light’s travel in Mac
If you select the satellite view in Apple's Maps app and zoom far enough out, you'll be able to see the sun's light as it moves in real-time across the Earth.
#4: Smart Caps
On every MacBook Air (and all newer MacBook Pros), if you hit the "Caps Lock" key, nothing will happen.
To prevent accidental keystrokes, Apple turns on Caps Lock only if you hold the key for a bit longer.
#5: The blooming flower on your Apple Watch
The animated wallpapers on the Apple Watch aren't computer generated — they're actual photographs. The company spent hundreds of hours filming flowers blooming over time to create its motion watch face for the Apple Watch.
"I think the longest one took us 285 hours, and over 24,000 shots," Alan Dye, Apple's chief of human interface design said.
#6: The half-mast favicon
Apple used to have an Apple-shaped bookmark icon, or "favicon," for saving your favorite websites.
Before Apple removed the icon in later versions of Safari, it used to show, symbolizing Apple being at half-mast in remembrance only half of the Apple icon on the anniversary of Steve Jobs' death.
#7: Different way to answer phone calls depending on your situation
If you're an iPhone owner, you may have noticed that when receiving a phone call. In some instances, you'll be presented with a slider instead.
There's a reason for that — Apple only shows you a slider when your iPhone is locked so that you can slide to unlock your phone while answering the phone call at the same time. You only sometimes see the accept and decline buttons.