Boyner 's internet shop boyner.com was visited by more than 50 million users in the first half of 2018. Boyner.com, which received more than 50 million visits between January and June 2018, also grew by 80 percent in terms of sales performance compared to the same period last year.
In addition to the 80 percent growth in the web site, A growth of 150%. Boyer's data also provided information about online shopping habits of users.
In the first half of the year, the most sales period was in May, while online shopping was more common on Mondays, the most purchased products were "shoes", "T-shirts", "pants" . The " Crazy Butterfly " campaign, which was held on 25-26-27 May with a discount of 50% on many occasions, led to an increase in e-commerce sales. During this period, 7/24 Crazy Butterfly shopping was done in both stores and boyner.com.tr internet shop. More than 22 shoes, trousers, T-shirts and shirts were sold at boyner.com.tr on the same dates.
Boyner'de, 47 transactions close to the most transactions with the monday day is followed by Friday and Thursday are followed. Boyner.com.tr explained that in the first half of 2018, the most popular product was "shoes" with sales of 180 thousand units. The shoes followed "T-shirt" with 100 thousand pieces, "shirt" with 37 thousand pieces, "pants" with 35 thousand pieces and "mont" with 25 thousand pieces respectively.
boyner.com.tr's client profile consists of close numbers of women and men. The most popular online consumer profile is the 25-34 age group.
Boyner Büyük Merchandising Executive Vice President, E-Commerce Aslı, the most frequently sold illler on the platform was İstanbul, Ankara, İzmir, Bursa, Adana, Antalya, Diyarbakır, Kocaeli, Konya and Gaziantep respectively. Öztap, stated that they aimed to increase the 3-digit growth in e-commerce in 2018 and the share of boyner.com.tr in turnover to 15% within 3 years.
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