This is such an informative post @anrikevisser . Thanks so much for sharing this with us. The problem is that the consumer is completely oblivious as to the worth of their digital fingerprint and thus will sign up to anything...login to any "Free Wi-Fi" Service etc. and they don't know the value behind data mining taking place....
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Agreed! That's why I write about it :) Thanks for the support @philip.willemse