"recaptured fine shavings of aluminum that were re-engineered down to the atomic level".
That definitely sounds like fancy talk for something simple XD I love it
I wonder what the requirements are to call something "new". I assume something, might it be super tiny, had to change. Maybe using shavings for melting instead of blocks is all that is necessary for a name change. But then again, would that not mean that using your own shavings would be much cheaper then buying new aluminium? So why would they have waited so long to re-use it. Aluminium prices have been going down in the last 6 months, so re-using it now for savings is also not plausible.
I can imagine that using shavings might add impurities into your overall product and that results in loss of shininess or structure.
If the aluminium gets re-used after apple discards it, I think the recycling process (storage, transport) might add to the carbon footprint and their in-house use actually decreases the global footprint (by a tiny tiny fraction). But hey, every progress is good.
But even if it just follows a PR hype, reusing your own waste is a great mindset that every company should look at.
That sentence made me laugh so badly as well!
Perhaps because prices are going down they can't sell their scrap aluminum at a high enough rate? But indeed it would also make it cheaper to just buy new aluminum, so I'm not sure that would be a factor. And transportation, how big or small that impact might be, is indeed a fare point I did not take into account!
Of course they don't lie, and it's a good example for other companies to follow, but when looking at it closely it amazes me how small changes can be marketed as big innovations. And whether that is 'fair' seems debatable to me.
As long as their products are made by people in buildings that need to have suicide prevention nets, I do not think you can ever use the word 'fair' to describe them.
I am unfortunately also guilty of spending more time thinking about environmental problems than humanitarian problems...
Your post was upvoted by @steem-ua, new Steem dApp, using UserAuthority for algorithmic post curation!
Your UA account score is currently 2.546 which ranks you at #15440 across all Steem accounts.
Your rank has improved 242 places in the last three days (old rank 15682).
In our last Algorithmic Curation Round, consisting of 348 contributions, your post is ranked at #281.
Evaluation of your UA score:
Only a few people are following you, try to convince more people with good work.
You have already convinced some users to vote for your post, keep trying!
Try to work on user engagement: the more people that interact with you via the comments, the higher your UA score!
If they made the macbook air out of actual air, then that would be news!
Great post and thoughtful @samve!
I would love to see that in their next announcement! 😄
That definitely sounds like fancy talk for something simple XD I love it
I wonder what the requirements are to call something "new". I assume something, might it be super tiny, had to change. Maybe using shavings for melting instead of blocks is all that is necessary for a name change. But then again, would that not mean that using your own shavings would be much cheaper then buying new aluminium? So why would they have waited so long to re-use it. Aluminium prices have been going down in the last 6 months, so re-using it now for savings is also not plausible.
I can imagine that using shavings might add impurities into your overall product and that results in loss of shininess or structure.
If the aluminium gets re-used after apple discards it, I think the recycling process (storage, transport) might add to the carbon footprint and their in-house use actually decreases the global footprint (by a tiny tiny fraction). But hey, every progress is good.
But even if it just follows a PR hype, reusing your own waste is a great mindset that every company should look at.
Here is a book recommendation in support of your comment: cradle to cradle. Give it a go...
That sentence made me laugh so badly as well!
Perhaps because prices are going down they can't sell their scrap aluminum at a high enough rate? But indeed it would also make it cheaper to just buy new aluminum, so I'm not sure that would be a factor. And transportation, how big or small that impact might be, is indeed a fare point I did not take into account!
Of course they don't lie, and it's a good example for other companies to follow, but when looking at it closely it amazes me how small changes can be marketed as big innovations. And whether that is 'fair' seems debatable to me.
As long as their products are made by people in buildings that need to have suicide prevention nets, I do not think you can ever use the word 'fair' to describe them.
I am unfortunately also guilty of spending more time thinking about environmental problems than humanitarian problems...
Hi @samve!
Your post was upvoted by @steem-ua, new Steem dApp, using UserAuthority for algorithmic post curation!
Your UA account score is currently 2.546 which ranks you at #15440 across all Steem accounts.
Your rank has improved 242 places in the last three days (old rank 15682).
In our last Algorithmic Curation Round, consisting of 348 contributions, your post is ranked at #281.
Evaluation of your UA score:
Feel free to join our @steem-ua Discord server