Technology is a tool, it allows great multiplier effects and efficiencies.
Applying technology to sell itself is obviously a no brainer.
Biologically we still operate under scarcity principles, which make us think hoarding tools is a great strategy, you never know when you might need them right? But what our brain consistently overlooks is the cost over the life of the tool, in various ways, to own and maintain it. If you had a few stone axes you needed daily, that was OK, nowadays though...
Marketing has since a few decades figured out these blind spots in our brains and is exploiting them for all they can.
A great example is the whole subscription service, etc.
You will note everyone (like Micro$!$!@FT )wants to switch to a monthly "low" subscription fee. If you start to look what that costs you over 3 years say, that is HUGELY EXPENSIVE, much more than you would pay for any product.
And technology marketing definitely knows how to push our buttons.
Is it evil? Of course not, but like any complex system, a lot of people merely responding to incentives can as an unintended consequence definitely produce evil outcomes.
The whole production model of electronics for instance is clearly insane from a resource perspective.