Twitter now increases the character limit to 280. Corresponding tests have been running since the end of September 2017.
Twitter now gives users twice as much room for a tweet.
The short message service Twitter doubles the maximum number of characters that fit into a post. A tweet can, therefore, contain 280 characters instead of 140 at the moment. Since September 2017, a limited number of users have been able to test longer tweets. Obviously, the test went according to the expectation of the company.
"The optimal limit for tweets is 280 characters," says a company press release. Two years ago, Twitter co-founder and CEO Jack Dorsey had clearly denied an increase in the sign limit and said it was a "good restriction." For users in China, Korea, and Japan, this still seems to apply: they can continue to use only 140 characters because according to Twitter they can express twice the amount of information with a character in their languages.
Double sign limit: Twitter hopes for an increase in tweets
Ultimately, it was probably the Japanese market, which has moved Twitter to raise the character limit. There, tweets were much less likely to hit the limit, which seems to have motivated users to post a Twitter message more often. It is precisely this effect that the company is now hoping for in the Western markets as well. Whether that works, we will have to wait and see.
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