For me this was a very interesting article. I think that the idea of regulating technology is pointless.
It's not going to happen, and if it pretends to happen it will be just that, pretend. Technology is a double edge sword, we have to stay atop of it intelligently.
Don't sign important rights away if it will fux you over in the end. Currently, all of that data harvesting is relatively unobtrusive, however when people accept that data harvesting is real and we're allowing it all of the time.
They will notice that their insurance company rates might have a little something to do with the social media posts that they made in the past.
It seems unlikely but that doesn't mean they might not try to make it happen,no matter how sloppy it is ;)