About what sources of information users trust and how the reviews on the Internet affect the decision to purchase.
Reviews have long become a familiar element of shopping. If we doubt the choice, ask advice from friends or buyers on the Internet. Let's see how they act in different countries of the world.
World trends
In the first half of 2017 on the Internet appearedChina Continues To Drive Online Reviews. more than 45 million new reviews. 85% of them are written in China. This is six times more than in the US. At the same time, the Chinese write short reviews.
Researchers compared the global credibility of advertising. Strategies for success in the changing advertising market. attitude to reviews by region. Most of the reviews are trusted in Africa and the Middle East. Latin America - the only region in which traditional advertising is more popular than feedback and Internet promotion.