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It's kind of a gimmick. They also sell it with keys printed. They just call this one ultimate or something .

I try not to judge too harshly: all sorts of people like all sorts of things. I can see why that keyboard appeals to a certain crowd. Myself, for the price ... I'd buy two Unicomps. Or maybe just one and a good bottle of hooch, to toast the fact I just bought a keyboard that will last decades.