At the global launch event in Dubai, the brand introduced its new high-end PHANTOM X2 smartphone series with a ground-breaking, world-first camera lens and its powerful MEGABOOK S1 laptop.
At its Flagship Product Launch 2022 themed "Beyond the Extraordinary" today in Dubai, UAE, TECNO, an innovative technology brand with operations in over 70 markets worldwide, launched two new flagship products—the PHANTOM X2 Series and the MEGABOOK S1—that revolutionize the premium smart device experience.
Launch of TECNO's flagship product in 2022. Jack Guo, TECNO's general manager, gives an opening speech.
In addition to Arijeet Talapatra, Chief Innovation Officer, PHANTOM X2 and Global Chief Executive Officer, TECNO India, and Burak Kucuk, Chief Launch Officer, TECNO AIoT, who revealed the exciting features of the PHANTOM X2 series and MEGABOOK S1, guests heard from the General Manager of TECNO, Jack Guo, who delivered a keynote speech on TECNO's incredible growth journey in pushing to become a premium brand over the years
In addition, valued partners from Android, MediaTek, Intel, and Microsoft delivered insightful keynote addresses, describing their experiences working with TECNO and their thoughts on the technology industry's future direction.
TECNO executives were joined by valued collaborative partners to celebrate the grand launch. Guests at the incredible launch event were treated to a celebration of industry-leading innovation. They were able to take part in a series of immersive "Pioneer Lab" laboratories that showed the technical procedures used to create the new cutting-edge products.
TECNO's most recent technology innovations and premium performance are available in two new flagship models:
The cutting-edge premium smartphone series known as the PHANTOM X2 Series brings TECNO's most recent technological innovations to life. The world's first smartphone, the PHANTOM X2 Pro 5G, comes equipped with a retractable portrait lens that allows for "studio-like" portrait photography. The outstanding MediaTek Dimensity 9000 5G chip powers the new flagship, providing superior performance and cutting-edge power efficiency. The series also has a double-curved design and a one-of-a-kind unibody. In addition, there is an Eco-Friendly Edition of the PHANTOM X2 Pro 5G that comes with a back cover made of recycled materials.
The ultramodern TECNO MEGABOOK S1 laptop sets new standards for productivity, convenience, and entertainment. MEGABOOK S1 delivers exceptional performance thanks to the 12th generation Intel® Core i7-1260P processor. It is the ideal device for effortless computing at home, in the workplace, and while traveling, with a thickness of just 13.5 mm and a weight of just 1.44 kg (3.17 lbs) including its adapter.
Together with global industry leaders, TECNO advocates for premium products. Since its inception, TECNO has advocated for the perfect combination of cutting-edge premium technologies and contemporary design. We expand with the demand for premium experiences. To redefine the high-end experience in a way that is both ambitious and accessible, we continue to challenge the status quo in the industry. At the event, General Manager of TECNO Jack Guo stated, "One way we are achieving this goal is by developing exciting partnerships with other industry leaders, joining hands to bring premium products to our customers worldwide."
Rami Osman, MediaTek's BD Head of MEA, noted the impressive features of its flagship chip and stated: Another milestone in our smartphone flagship family is the TECNO PHANTOM X2 Series, which is powered by MediaTek's flagship Dimensity 9000 chipset. Built on a 4nm process and operating at 3.05GHz, the Dimensity 9000 set new power, performance, and energy efficiency standards. The PHANTOM X2 is a superior gaming and multitasking smartphone with immersive experiences for TECNO customers thanks to the MediaTek Dimensity 9000's numerous camera and graphics innovations.
In the meantime, the MEGABOOK S1 is capable of incredible performance as a result of collaboration with reputable partners Intel and Microsoft. Both Karin Belbelian, Director of Windows Consumer Category, EMEA Emerging Markets from Microsoft Corporation, and Ali Riza Kucuk, Regional Consumer Director from Intel SMG, Middle East, Turkey, and Africa Region, discussed their visions for the strategic cooperation with TECNO with the guests.
