Hm yep basically.
Write to earn is fine if the value of the writing is greater than the amount it's been rewarded, but really how much are these words worth? Debatable to say the least. We very much need infrastructure that allows the community to build real measurable value that is rewarded by way of its own merit. Obviously that is much easier said than done. As for interoperability with other chains that seems to be slow going but actually is a priority for developers around here.