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I think it is growing pains honestly. The company is facing litigation by the US government, the Chinese government, bans in many countries, creators leaving for other platforms that offer similar, if not better, formats and environments.

TikTok is obviously #1 for short form video but they are dangerously close to losing that position. The question is, which platform will take over? Best to be involved in as many other platforms as you can now so you are ahead of the competition when TikTok is dethroned.