We were watching PEP a few days ago when we had a bear div on the daily during a weekly downtrend. Didn't take a short at the bear div because was concerned about R:R and where to take a short.
At yesterday's daily close, the pot sweetened for a PEP short as we moved up without invalidating the bear div and closed with a long upward wick (but green).
There's two ways to set this stop: Either set it very tight and damage your win rate, or set it loose and risk a larger % loss. It's not an easy choice but it has to be made so I chose the tight stop.
Interesting to see your comments on different stocks. How long do you typically own stocks at a time? Are you a day-trader? For me personally I have accumulated a buy-and-hold strategy. I want to invest in dividend paying companies with a solid track record of paying dividends. From this perspective PEP still looks like a good investment for me in the long run.