The heat is all over Europe - head to the mountains, they're cool - here are 10 reasons why!

[achiever]

1. Mountain lakes lakes and fields of flowers
   If you think you can only have water holidays at the beach, think again. Clear mountain lakes are a refreshing alternative to the sea. Blossoming meadows filled with flowers can easily keep up with the sandy beaches.

2. No sharks, no coconut danger
   Statistically, more people are killed by falling coconuts than by sharks. Fortunately, shark attacks and the even more frequent coconut killings occur very rarely in the Tirolean mountains.
   
   Zeinissee, Mogasi Magazin

3. Colours
   Blue and brown. Water and sand. Beaches can be beautiful but they do not have the colours of a summer-soaked mountain. As the snow melts, the colourful flowers are revealed.

4. Short, environmentally friendly journey
   To get to the mountains usually requires either a short train or car ride. Long flights are saved and at the same time the resulting ecological footprint is reduced.

5. Stress less.
   Holidays should be stress free zones. However, your typical summer holiday destinations are potential stress inducers, which can affect your relaxation. Overcrowded Italian beaches, beach vendors and screaming children in your immediate vicinity… In the mountains, however, there is enough space for everyone. Upon arrival at a mountain lake you will not find sun lounges occupied by the towels of German tourists, nor will you find sunshades covering the sun-soaked beaches. Instead you will find peace and serenity. Bird choirs and cowbells are the only melodies that interrupt the endless silence of the mountains.

6. Back to the roots
   In times where the trend is to be “far away”, always further away and where it seems cool to organise a trip on the other side of the world and to use the hashtag #wanderlust as often as possible, people are choosing to head back to the roots. Whether it be exploring the mountains right or their front door step or discovering new alpine regions, this has become more popular than ever before. As it should be.

7. Regional
   Economically, ethically and ecologically speaking, a holiday in the Alps is Non-Plus-Ultra. To stay in privately-run cottages, consume regional products and to be a customer of local businesses, enormously supports the regional economy. To eat in small alpine pastures, to drink the milk fresh from the dairy and to take the train to your holiday destination instead of supporting major airlines, international travel companies as well as multinational corporations. Pure quality with a pure conscience.
   
   Hochstubai ©Tirol Werbung / Herbig Hans

8. Price-Value-Comparison
   The mountains are free, the jumps into the lakes are free and the peace you find in the mountains is priceless. Real costs are only travel, accommodation and supplies. As with beach holidays, there are different price categories when it comes to mountain holidays. The younger generation who find themselves in the mountains tend to opt for a more authentic experience and stay on the mountain in rustic dorm-like rooms or in more comfortable private rooms. A three day mountain tour for two people including overnight stays and meals as well as provisions costs about 400 euros. The luxury option in the Alps is to stay in a wellness hotel and can cost over 1000 euros for one night. The happy medium for a typical weekend getaway in the mountains is a 3 star accommodation. All inclusive, a week will cost roughly 1000-1500 for two people.
   
   A perfect mountain holiday is very subjective. Anything is possible and what someone expects, how luxurious it has to be and whether it is ascetically enjoyable depends on the person and will ultimately determine how much a person will need to spend.

9. Pure pleasure
   Anyone who goes to the mountains, wins! You gain distance from the everyday struggle as well as from our present consumer and service-driven society. The mountains are calmer than cities and overcrowded holiday destinations. Climb the mountain step by step as you enjoy the view in complete peace. You have time to relax and think, sunbathe and can walk barefoot through wide meadows with a blade of grass in your mouth and a smile on your face. You will end the day with good food and the best wine. This is surely the most pleasant way to recharge your batteries quickly and return to normal life regenerated and balanced. The most lasting form of relaxation!

10. The mountains are versatile
    Anyone who thinks of mountain holidays thinks of endless hikes and blister covered feet. No quite! Adventure paired with wellness evenings, sun bathing and roadtrips. Climbing tours, learning the life on a farm with the children, strolling through rustic alpine meadows, hiking discoveries and sunrises, adrenalin adventures high in the sky during a tandem flight, yoga on the mountain, outdoor cinema under the starry night sky. The mountains are versatile; there is something for everyone!