I saw something not too long ago that showed maybe a couple dozen people who were responsible for most of the world's pollution through the businesses they run. For you or I it makes a small difference the choices we make. But for one of those people, it makes a huge difference if just one decides to factor the well-being of the environment into his idea of "success."
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Yeah totally. And I think once THEY lead the way, they set precedents for other business owners to follow lead. I do admire Branson for what he is doing or trying to do.