I really like how you're emphasizing the responsibility of corporations. Wait, those things don't have a shred of responsibility, except to their shareholders. So they would need to be forced into the right direction. But taxing them would only drive them away, not to mention that governments would probably waste that tax money on stupid crap. But PAYING them to do good things would possibly provide enough incentive for a few of them to start. And then it's up to the rest of them: either get on board or get outcompeted. Because corporations aren't immune from dying. In fact, it would happen a lot more often, if they weren't kept alive artificially by governments.
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Perfect summary of what Branson is saying. We can live and dream! Thanks for reading. Taxes are penalties, incentives can be positive world changers.