Sorry to be that guy but its Ethereum (First line in the post calls it Etherium.) using only E's. That makes it E-asier to remember, at least for me.
I personally think that there are a few ether killers on the market. Ether isn't meant to be speculated.. Meaning there will be a lot of sellers soon. People selling their ether wont kill the platform though, rather a different better system (like neo or EOS imo) will come to take its place.
This is all personal opion of me and observation.