It's not a bad attempt and even if it didn't work out well, the original idea is good.
I think that one option would be to participate in quality airdrops and promote them. For example, in the last Grass one I got about $100 and I didn't make much either. It was an airdrop that I found out about through someone from Hive, now I don't remember who, and I became their referral.
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This is a very good point, there are a lot of options that are open and that we have to explore. Airdrops could be something worthwile. I believe for the concept to be successful, the income for the participants has to be higher. People are not willing to work for peanuts.