Nothing in life is free.
Capital has to be generated for employees, et al to be paid.
How the capital is generated is an agreement between them and those who 'loan' them the money.
DLive wants to be the next YouTube; and, has the potential to at least compete on some level, as does BitChute, etc.
Taking a percentage of earnings is a personal choice of those who upload to DLive.
I guess I need to know more before deeming DLive a negative.
I personally like the various apps available in the STEEM economy; and, don't see this app taking away real bloggers from Steemit. And, those who vlog, do so primarily to generate crypto; just as YouTube is used to generate fiat.
Peace.