Social media is simultaneously the best and worst thing to ever happen to our democracy, and I think it actually gets to the heart of the problem of direct democracy in general. When you democratize and facilitate the free flow of information, you create echo chambers among insular groups, which can rapidly turn angry and violent. On the other hand it also allows activists to organize and make changes more rapidly, as happened in Cairo. (Of course, Cairo's revolution didn't turn out so well...) So it's a double edged sword.
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