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RE: Uber New Year Update

in #uber8 years ago

My friend Jeff Goins would be the one to ask about book publishing. That said, in my amateur opinion, the traditional model of book publishing seems to be changing quite a bit. The gate keepers of information don't exist as they once did (or they aren't as valuable). I used to work at the same company as Jon Acuff who basically converted existing blog posts into a book which worked out really well for him. If the content is good, people will pay to have it organized in a book form instead of sifting through a bunch of blog posts to find the thirty you would include in a book.

Nowadays, having a book seems to be more about marketing than making a profit selling the book. If you're an author, you can more easily get speaking gigs and you have a really great business card at networking events ("Here, have a copy of my book"). I've been told I should write a book by various people, but haven't seen the need to yet. I'm fine running my company, I don't need the "author" title as well.

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This is very interesting. The traditional publishing avenue stuff is something I was also told by @matrjoschka. It does make sense.

The marketing angle is new information and very interesting. I have no need to speak at events but if I do maybe I'll publish a book!

Thank you for your thoughts. I will publish some of my older work I think :D