There has been a lot of advancement taking place in the advertising industry in the last few years. But, there is no doubt in saying that internet users are every day getting cheated by the worsening advertising conditions. Every day a new kind of scam is faced by the internet users through advertisements. They make use of the internet and watch annoying or unrelated advertisements and spend their money into those ecosystems.
Meanwhile, advertisers too face such issues and as a result of it struggle in low earning. Well, to solve all these problems and issues a new advertising exchange platform is introduced named UBEX. So, let’s get in deep about this platform from the below article.
What is UBEX and how this decentralized advertising exchange works?
It is an amazing and effective advertising exchange platform that works with a smart contract and uses neural networks that provide advertisers effective solutions. The platform’s main aim is to solve all such problems that are faced by both advertisement viewers and advertisers. It even makes use of blockchain technology and neural networks and is building a global advertising exchange network that is completely decentralized. Now, advertising companies and efficiently and effectively participate and publishers can tokenize those advertisement slots over their websites.
Goals and functions of UBEX platform:
1. The interaction between the advertisers and publishers- this platform allows advertisers and publishers to safely and securely interact without hiring a middleman even if both the parties do not trust each other. It makes of a neural network where data accumulated is used to select the best and relevant advertising contents with maximum probability and results. It even consists of a reputation system that offers P2P transaction service.
2. Reduce middleman and commission- this platform removes the use of a middleman with the help of blockchain technology. In short, we can say that there is no subject layer between the publisher and advertisers. It uses the smart contract that allows advertisers as well as publishers to interact with each other. Thus, publishers can earn more while lowering the irrelevant cost of advertisers.
3. Publishers to tokenize ad slots- UBEX allow publishers to tokenize the ad slots. They can easily post their statistics online through their website while making it easy for the advertisers to select the best and high performing site for further or future ad campaigns.
About UBEX wallet
Here at UBEX platform tokens plays an important role as these tokens are used as payment unit. The ICO tokens are based on the demand and needs of advertisers who are in need to display their advertising funds. Basic cryptocurrency never allows crediting of funds through third party accounts even if the two parties provide permission. But, these tokens allow quota for a specific address which owner can easily use on their own account.
These tokens are basically blockchain tokens that are created on blockchain and considered a part of decentralized software protocol. UBEX tokens can easily be issued over the ethereum platform with ERC20 standard contract. Thus, with the help of such tokens, advertisers can make payment for using their services. Hence, UBEX keeps the advertisers and publisher connected to each other without facing any advertising issues and problems.
Website Link : https://www.ubex.com
Telegram Link : https://t.me/UbexAI
Whitepaper Link : https://www.ubex.com/wp/Ubex-Whitepaper-en.pdf?1765
ANN Threads : https://bitcointalk.org/index.php?topic=3393244.new#new
My Bitcointalk Profile Link : https://bitcointalk.org/index.php?action=profile;u=1434888
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