Scary isn't it?! Oooh something bright and shiny. YUM! I like the sound of your competition though :)
You know- this translates to the problems they're having with kids eating laundry tablets- the ones for dishwashers that are all bright and pretty... and those ones for your washing machine. I don't think it's just kids that are susceptible to colour though... that's why alchopops (especially the poison-blue ones did so well!)
E x