The frequency of the "my boyfriend is a bear" search is easy to explain. It all comes down to the fact that google usage in The Rockies has drastically increased among she-bears.
That said, you called it when you said traditional social media is a lie. We just got back from a family holiday, and my niece has excluded from her Zuckerfeed all the pictures she took of the whole family, and only uploaded the ones of her sitting on a swing with her boyfriend.
Turns out she doesn't want to be seen hanging with her ancient grandparents, or her father, or her brother, or even her dopey uncle. I'm offended. :)