UNIVERSAL REWARD PROTOCOL: solution to online & offline shopping reward

Customer loyalty programs are a popular strategy for and retailers to keep track of their most frequent customers and provide incentives for customers to return to their businesses. on a given purchase than someone new to your business will, so it’s well worth nurturing relationships with your customers.
Most customer reward program are very difficult and annoying;
Why?
 Low adoption rate. More than half of all customer loyalty cards are inactive, and the stats are even worse for restaurants: An Australia quick-service chain found that, of the 37,000 cards they’d distributed, just 18% were active within 6 months, and 44% were never used at all.
 Poor data integration. Many customer loyalty card programs focus on rewarding customers for spending a specific amount at a store, and do not collect detailed information about the customer and his purchases. By limiting the information you collect about your program participants, you’re losing valuable opportunities to analyze trends and insights in your marketing and sales efforts, as well as the opportunity to market directly to customers through email, text, and mail correspondence.
 Friction and delays at the point of sale. Some customer loyalty cards are simply punch cards with no ability for point of sale processing, and delay the checkout process while the cashier must manually stamp or punch each card. Most digital loyalty programs run on a separate platform, causing additional delays to identify a customer and making it difficult to integrate transaction and loyalty data.
Irrespective of these challenges shopper face, there is lot of opportunity by using a new technology on the blockchain.

INTRODUCTION
UNIVERSAL REWARD PROTOCOL (URP)
Universal Reward Protocol, as a blockchain-based protocol, enables any retailer to join the network and easily create reward campaigns using smart contracts while granting shoppers full control and security of their data. The main advantage of Universal Reward Protocol is to be able to reward multiple behaviors online and offline.
As a decentralized protocol, any retailer, shopper and dApp can participate in URP in a secure and trustless way

WHAT MAKE UNIVERSAL REWARD PROTOCOL UNIQUE
the table below shows what make universal reward protocol unique and differ from any copycat kind of program

BENEFIT OF USING UNIVERSAL REWARD PROTOCOL
There are lot of benefit as shopper keying into the world class technology built by universal reward protocol. Below are the reward:
 As a shopper you get rewarded with URP token for sharing your data with retailers you can share the fact that you visited a point of sale, your geo location indoor, your purchases.
 Retailers can retrieve their URP tokens by making exclusive and personalized offers based on the data the shopper decided to share with them
 Universal Reward Protocol provides a blockchain-based ecosystem where shoppers regain full control of their data while enjoying personalized offers made by retailers
 As a shopper you can earn tokens for each of your interaction with retailers

WHAT TECHNOLOGY DOES UNIVERSAL REWARD PROTOCOL LEVERAGE ON?
There are three fundamental characteristics of blockchain technology that Universal Reward Protocol leverage on to bring as much value as possible to shoppers and retailers alike:
 the fact that blockchain technology is an incredibly powerful incentive machine .
 the decentralized governance of a blockchain-based protocol.
 the data transparency and security granted by distributed ledgers

WHO DEVELOP THE TECHNOLOGY
below are the brain behind the success of the technology