Adoption is the primary point of the whole endeavor I'm sure and it will do its trick well. I just hope that this opens people's eyes to the greater crypto world and the immense number of extremely valuable projects that have been languishing due to the constant ebb and flow of interest. More people using any crypto will help increase the visibility of all other crypto. At least that is my hope.
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To this I fully agree, and this is a component of why I'm (at least for now!) embracing Libra! I think Libra empowers crypto, disrupts the current "old-skool" financial ecosystem.