Repository
https://github.com/DrKLO/Telegram
Link to Task Request
Can be found in the Utopian visibility whitelist
My name is Ugochukwu Remigius Chigbata, a Social Media Marketer by choice. I picked Telegram for advertising because I've used it before and it's benefits are:
• It is a fast and secured instant messaging app
• Users can add over 10000 active members in a group chat
• Messages sent are secured and encrypted
• Users can store and send unlimited number of photos, documents, stickers and videos
• So much more
I chose Twitter as my channel for advertising because users looking for secured and instant messaging are there.
I researched and found the best practices for advertising here and here
Campaign Strategy
Country: United States
Age: 13-up
Gender: Male and female
Platform: Android and iOS devices
Keywords: Social media, security, communication, whatsapp, chat, messenger, signal
Handles: @guardiantech, @HarvardBiz, @forbestech, @socialmediatoday @WhatsApp, @socialmedia411, @clickclickclick, @twittermktg etc
Event: 2018 FIFA World Cup
At first, I bade $1.73 and got 24 link clicks. Later, I changed it to $0.01 CPC, switched to $0.02 and finally left it at $0.03 for few days.
The campaign started on 01/06/2018 and ended on 03/06/2018.
Campaign Content
Link to the campaign Tweet here.
Campaign Results & Summary
| Activity | Result |
|---|---|
| Impressions | 2,075 |
| Link clicks | 174 |
| Spend | $5.72 |
| Cost per link click | $0.03 |
| Link click rate | 8.39% |
Further results is on the provide report
With the above results of the campaign, I was able to reach the needed users of Telegram. The performance can also be improved in the future if it is done setting "similar instant messaging apps" as the targeted audiences.
Proof of Authorship
The video proof of everything is here
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