"Obviously, it helps if the name reflects the vision, purpose and goals of your company or project (or both).".. i quite agree with this, but sometimes random names can be hit. No matter what you name your product eventually people will get used to it.
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I don't necessarily agree. Names that seem random usually have a purpose hidden behind them, or at the very least, meaning to the person that named it. I have found that the name must mean something to someone that really champions the brand. If you have that element and it is easy to say and identify via the logo, then you have a winner!