Promoting Steemit to the Arab World - 1 Month - 100k Impressions

in #utopian-io7 years ago (edited)

Introduction

Throughout the last month, we have ran an online facebook ad promotion to promote steemit to the Arab World.
We are happy to provide you with an update upon the results of running this promotion, and yes we got to our 100 K impressions target ! More details on results below.
We ran this sponsored facebook ad promotion through our arabsteem facebook page, and we believe this effort has brought a lot of visibility about steemit to the Arab world.


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Audience

Throughout the campaign, our target audience has been Facebook Arab World users.
Following Arab countries were the target of our promotion: United Arab Emirates, Algeria, Egypt, Iraq, Kuwait, Lebanon, Morocco and Saudi Arabia
In terms of interests, we focused on following keywords: blogging, crypto, bitcoin, facebook, and communities.
The campaign targeted both genders without focus on any age group.


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Activity

Today, in few hours from now, we conclude the 30th day of running the promotion.
While it was originally planned for a little over 2 weeks, yet with the wonderful outcome, we extended the promotion for a full month.
The promotion's message was to invite Arab population to join steemit, being a social network that helps people earn money via creating and curating content. The campaign link directs viewers directly to steemit.com. This is a link to the official ad.

Results

Yes we crossed the 100k impressions! As of last update a week ago, we stood at 76k impressions, an increase of 25k over a week.
We also got to around 1,000 action clicks (964 actions as of now to be exact) out of which 884 were clicks to steemit.com, compared to 729 actions / 672 clicks on last update.


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In terms of demographics, final female interest in our facebook ad stood at 20% on actual links clicks (down from 21% on the last update)

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In terms of countries, Algeria was the leading country with interest in the ad, standing at 95.7% (dropped from 96.6% last time), with Morocco, Iraq and Egypt trailing behind.
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Overall, we believe the campaign was a big success. We will stop the ad for some time now, while our Steemit promotional work towards the Arab World will continue ..

Steem on !

@mcfarhat



Posted on Utopian.io - Rewarding Open Source Contributors

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Keep up the great work ! Awesome sauce ! (-:

Peace

thank you !!

That's wonderful! We could always use more great content from around the world. Shukran!

Thank you Sarah,
Happy to meet another Arab in here! :)
I invite you to take a look at our @arabsteem effort on steemit, but also joining us on discord here

It's wonderful to meet you as well! Just followed you and @arabsteem and I joined discord as well. Thank you for the invite! Hope to see you around.

Good post you
Vote me

Thank you

a good hard work, hopefully get good results too

Congrats you reached your goal!

Thank you

good results @mcfarhat your contribution is approved.
You can contact us on Discord.
[utopian-moderator]

Hey @mcfarhat I am @utopian-io. I have just upvoted you!

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  • Seems like you contribute quite often. AMAZING!

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I am the first and only Steem Community-Driven Witness. Participate on Discord. Lets GROW TOGETHER!

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Hi ! I'm Mohammed OMARI from Algeria - North Africa - And I reacently joined Steemit.com . The platform is great and the people are wonderful. To be honest , I'm still facing deficulties building a repetation and getting upvotes , but eventually , I'm sure I will do something here mainly due to the photography art I'm posting here . Thanks steemit community for your support !
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Great work nice

Great initiative and insightful data for Arab Steemit world. 😊

Good post !!! good work !!