Rewards are coming from me. Using it to market the blockchain more. Hoping users play to earn money and if they don't have an account they make one.
My customers are subsidizing the cost of the rewards! :)
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I have worked as a game tester and editor for years. Some friends of mine created a successful browser game company. They make millions. Maybe we should come up with a proper game that includes Steem earnings as well as Steem spendings. The money could come from delegation sponsors, similar to Utopian. The rewards could be automatically coming via auto-posts with achievements that are upvoted by a bot with Steem Power. They could buy ingame currency (SMT) to get more cool stuff or speed up their progress. It could look gorgeous with cartoons from talented Steemians. This is not a crazy dream but super plausible. The more I think about it the more I believe I should actually get involved in this.
Feel free to join SteemDevs Discord and discuss it sometime.
I am already planning how to build out a full gaming platform. The use of posts and votes is likely going to be a part of it. Hopefully I can integrate SMT when they come out eventually too!