Welcome to 1UP, Dave! To earn UP tokens and gold foils you need to participate in the Steem Monster airdrop campaign. I looked at your profile and it doesn't look like you have done any of that yet. You can find all infos below.
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If I understand it right then, it is only if I'm interested in drawing a character or hosting a steemmonster card giveaway. I thought it was for posts regarding steemmonsters that met certain standards. I think its a great thing you're doing and happy to see you engaging the community and I'm sure you will get a lot of traction! :)