The way I see it, Steem is positioned as a blockchain for dApps like Ethereum and Neo, except that Steem is a DPOS blockchain that is much faster, free to use, and can handle much more in terms of transaction load.
We should be presenting Steem as a very efficient blockchain with many dev teams, and Steemit or Busy.org, or Steem Monsters as dApps on the Steem blockchain.
And SMTs are like ICOs on Ethereum. My 2 cents.