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RE: Value Plan Q4 2024 - Q1 2025 Bridge Proposal and Discussion

in #valueplanlast month

If you are asking for money then you should show evidence that it is doing something!

What exactly did I ask money for that isnt very clear what its doing? Hivefest funds were for Hivefest. The result was Hivefest and it seems a closer integration with DASH as well, as a bonus. Vibes, is pretty straight forward. Generated millions of views on social media and onboarded about a 1000 people. And the latest payment for the conference, well, thats happening in December so I dont have any results yet.

Can you please link us any kind of report showing effective results of the car stuff?

The Hive car creates brand exposure. People see it, millions in fact. You can see all the coverage numbers on the official WRC pages. TV viewership estimates, on location attendance, etc. Around 800 million TV viewers and I know Croatia WRC had around 300k people on location.

The Hive car is the type of marketing where you can never have measurable results in term of price action. Even if Hive did a 100x you would never be able to determine if the Hive car had any effect on that at all.
Now you could be opposed to this type of marketing but it doesnt mean its not doing anything. Its putting the Hive brand in front of millions of people.

Is that good enough? Depends on what you think is good enough. Maybe something else is better.

THE DATA IS MORE IMPORTANT THAN THE ACTIVITY!

The Data is not a factor of the Hive car existance its a factor of being a part of the WRC event. Now, thats not too bad of any idea, we should probably share the numbers WRC achieves from exposure even though the videos we put out do show the massive crowds of people, being interviewed by official accounts, being shown on TV.