I'm hopeful it'll happen. They are starting the cut back a fair bit, but we need to see more going forward. I'm confident under the leadership of @lordbutterfly it'll eventually happen along with the work I've been coordinating directly with valueplan. I can't disagree though, it doesn't acquire users which I'd argue is one of the most important goals.
Valueplan is going to change a lot over the next 6 months that's all I can say for now.