When it comes to Europe and the US an opinion on this is that vegetarianism is a gateway to veganism. That some people are not fully ready to let go, but after some time (many years for some) of excluding meat from their diet, they will feel the same about dairy products-
It is a long and tough process for many people, and maybe as vegans we should be more understanding towards people that are not there yet.
Invite them over for dinner and make the most junky, cheesy (but vegan) meal if that is what they think they will miss and makes them hold back from experimenting with veganism.
I personally had a hard time believing that a lasagna or a curry could taste even better vegan - but now after many years of being vegan I know that I can inspire anyone if I just cook for them in stead of telling them how it tastes.
Thanks for this article and for promoting veganism! 🌱