"Drive-throughs are some of the most stereotypically American places to consume food, and right now, 'when you think about drive-throughs, it’s all so focused on industrial meat, and one quick look at that industry is enough to tell you that it’s pretty nasty,' Scarpulla says. What if quality, local, meat-free fast-food could come to be seen as just as all-American as a Big Mac?"
woohoo. This is exciting, but they've got to break into the southern market to truly make a difference.