I do indeed. Download the registry and hold all current registered brand names. If you have the fear of people stealing them then just prevent it. It is the little guy who will make viewly popular. If you create a situation where they can lose everything because someone else has more money the little guy will go insane.
I agree you don't want to let people register all the brands names and use them as colateral. You also don't want to stifle growth by slowing down registrations or manually verifying them. So just remove the names of importance and let people vest an amount for the name continuation until they chose not too. You can then make this mandatory for all account names short and long which would increase the value of viewly without making such difficult decisions.
I don't know much about viewly and this is just my personal opinion so take it as you may. It just seems like the little guy will get screwed out of all his hard work with that system.
I do understand the benefits but I also do think it will stifle growth and create a lot of bad press. If I am wrong then just explain to me how.I will gladly learn from you.
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I'm interested in ideas applicable to a decentralized system.
In Viewly, there are 2 types of names.
1.) Permanent, free names
2.) Temporary, proxy names (/w deposit)
If you want to own a name forever, go for the permanent option. The second option is there to protect the big/premium brands.
So far about the best idea I can come up with is your bidding system but using votes for bids. The big brands can easily rally support to their cause and the people who are abusing the name can stricken of it in the same fashion. Something similar to how we vote for witness's on steemit. Instead of it being a battle of the wallet it could be popularity contest.
Would the most deserving entity receive the branded name in this case?
You have not really explained anything to me and of course you don't have to :)
EDIT: I guess "I'm interested in ideas applicable to a decentralized system." explains it well enough.
It is a tough problem alright.
I gathered why it wont work from the other comments. I will think on this for fun :)