Vimm had already done a proposal too get back up and running which resulted in the relaunch, The idea is they'd get enough to get up and running and everything would be back to normal. It ended up not panning out that way.
The key difference with this proposal as too the prior one is to mainly move from a passion project built on spare time to being able to dedicate work to the project.
As @chiren stated in a comment above?/below? the old Vimm model wasn't working anymore, it could have worked if we had more users but being on borrow time as it is and only having spare time to do any work on the project it was pretty much impossible to get out there and market as well as develop with such a small team.
Hope that clarifies some stuff.
@chiren feel free to correct me on anything I may be misremembering.