People who make the most money are those before the hype. I think the media hasn't done with bitcoin now because it's lost 70% from ATH. I guess we'll have to see what kind of news are coming next.
I believe blockchain technology is going to stay for a long time. The government is trying to control it. The media is trying to get something to write which makes the hype and the FUD a good source of articles. Imagine how many clicks they get when bitcoin lost 30%?