An airdrop is a way for a cryptocurrency project team to distribute tokens to users for free. Airdrops are commonly employed by these startups as a means of raising awareness and gathering participants and enthusiasts for their project. Free tokens are literally “airdropped” into the wallet of these early adopters to get the buzz going. Additionally, established coins and crypto exchange platforms have also been known to carry out airdrops.
With the bans on crypto ads in Google and Facebook plus rumors of a Twitter ban as well, ICO start ups need creative ways to engage their audience and build buzz. Airdrops are one way to build that all important social media following.
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