The crownholders vote on the supply of Viva Coin entering the Vivaconomy. The goal is to keep Viva coin at $5.50 +/- 10%. This allows for speculators to make a little money if they so desire ON VIVA COIN. However, the average user will use what is called vX. It's essentially Viva Currency pegged to 1 of your nation's currency. The X in vX can be substituted for your currency. For example; vUSD, vMXN, or vGBP. The average person has no desire to use cryptocurrency because it fluctuates too greatly(Seen Bitcoin lately?). Viva is creating a stable currency the average person can hold onto and use in their everyday life without fear of it dropping massively in value. I hope that helps.
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According to my understanding Viva coin holders will be able to request a Mastercard debit card to spend their coins everywhere. They will also receive interest income if transfer all or part of their coins to the saving wallet. Cool!