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This is precisely why it has been wise to keep advertisements out of Steemit and the rest of the apps that people use to access the blockchain. The money would have been a pittance and made it painfully obvious how much the price is dependent on the ongoing hype. This is why investing fiat into the cryptosphere is somewhat questionable at the moment, in my opinion. The year 2018 is the year when crypto will have to begin to put up or shut up. It will take some time before you may be able to pick potential long-term winners. What should be done right now is pay very close attention to the technological potentials and real world use driven value propositions.