Well I guess it'd attract more eyes than me wearing my steem T shirt down the pub!
There is an inteteresting synergy between disruptive sports and all sorts of other things too and crypto so it makes absolute sense.
Problem is with steem there's currently no mechanism for us to decide who gets the sponshorship unless one individual wants to give away hundreds of thousands of their own personal steem!
Fiat currencies have always competed with each other... so having crypto in the mix is no different in that sense!
The easiest way to win the battle with the fridge is chuck all the junk food out, replace it with kale which takes up an enormous amount of room!
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