I have a few driving words, but my main one is liberation. Liberating myself and maybe helping others to liberate themselves, from the things that hold themselves back in life.
Mostly these are mental constraints put there by ourselves because we have had to endure either horrible relationships or oppressive rules, etc. Then there are financial hurdles and so on. Empowerment.
I know people here on Steemit that send SBD to some people where the economy isn't so good and it can make a huge impact on their lives.
That's both liberating and empowering people to make their own choices.