LADA is a brand owned by AVTOVAZ OJSC, the largest Russian manufacturer of passenger cars. Now the company is owned by the Renault-Nissan alliance and produces cars under the brands LADA, Renault, Nissan and Datsun. The main production and headquarters are located in the city of Tolyatti.@olegvladim added description (English):
The Togliatti manufacturer was born in 1966, when the leadership of the USSR decided to build a large automobile plant, which was supposed to produce affordable cars for personal use.