I'm surprised they can get away with using the Bowie name unless they have the rights to it. I've never really used headphones with noise cancelling as I don't usually need it. I do have several sets of decent headphones for use at home.
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There's probably some guy called John Bowie they've named it after to get around that haha.
Yeah, but that name is a brand now. Just try calling a company 'Easy-' something and see how that goes :)